Case Study · Fashion · Menswear

3.9M views from a six-creator Father's Day campaign

A Father's Day influencer push built around six creators, one collaboration reel each, and a single idea: a father getting ready is a story worth telling, not just an outfit to sell.

The Client: Blackberrys

Blackberrys is an Indian menswear brand built on sharp tailoring and smart-casual staples, positioned around the promise in its own tagline: sharp fits, sharper you.

The brief was a Father's Day activation on Instagram: turn a retail calendar moment into something that felt personal rather than promotional, using influencer voices instead of a straight product push.

The Challenge

Making a Retail Occasion Feel Personal, Not Promotional

Father's Day sits in a crowded seasonal calendar. Most menswear and gifting brands run some version of the same campaign, and audiences have learned to scroll past anything that reads as a scripted ad for the occasion.

The challenge was reaching a style-conscious audience with content that led with the father-child relationship first and the clothing second, without losing the product visibility a commercial campaign still needs to justify itself.

Solution

Six Creators, One Story Each, Built Around the Bond

Adlantic selected six creators whose existing content already leaned toward style, grooming, or family life, then briefed each one around a single idea: a father getting ready is its own small ritual, whether that's tying a tie, choosing a jacket, or getting camera-ready for the day.

Each creator produced one collaboration reel, styled in Blackberrys' formals and smart casuals, and posted it natively on their own account. It was kept deliberately light-touch so the story read as the creator's own moment, not a brand script recited on camera.

One Reel, Six Creators, Zero Scripted Ad Copy

Impact of the Solution

3.9M Views and 287K Likes Across Six Creator Reels

3.9 million combined views across the six collaboration reels, with two creators individually crossing the 1 million mark
287,000 combined likes, concentrated most heavily on the reels that leaned into the father-child narrative rather than a straight styling shot
Reach varied widely by creator, from 160,000 to 1.1 million views, showing the campaign's strength came from story fit with each creator's own audience, not one viral outlier carrying the numbers
Delivered as a single Instagram push timed to June 21, with no paid amplification needed to reach that number

Client Voice

“The reels didn't feel like ads for Father's Day, they felt like something you'd actually watch a friend post. That's a hard thing to brief for, and Adlantic got it right on the first cut.”
Marketing Lead
Menswear Brand · Blackberrys

The Outcome · Blackberrys

3.9M

Total views

287K

Total likes

Creators activated

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