Case Study · Fintech · South Asia

A 1.49% CTR across South Asia, 15x the industry benchmark

A 31-day CPM display campaign across Bangladesh, Sri Lanka, and Pakistan that reached crypto-intent audiences directly, turning cost-efficient reach into a click-through rate nearly 15x the global display average.

The Client: Bidget

Bidget is a crypto trading platform expanding into South Asia, a region where trading activity is increasingly mobile-first and where the audience already lives inside apps rather than desktop terminals.

The brief was a 31-day CPM display push across three markets at once (Bangladesh, Sri Lanka, and Pakistan) with a single objective: build awareness among people who were already actively using crypto and trading apps.

The Challenge

Reaching a Crypto Audience Without Paying for the Wrong One

Display advertising has a reputation problem: most campaigns land somewhere around a 0.10% click-through rate, because the majority of inventory reaches people who were never likely to engage with the ad in the first place.

The challenge across three markets simultaneously was placing Bidget's creative only in front of audiences already primed for a trading platform, not buying broad reach and hoping some of it happened to land right.

Solution

CPM Display, Concentrated on Crypto-Intent Inventory

Adlantic ran the campaign across Android and iOS, deliberately weighting placements toward crypto trading simulators, portfolio trackers, and mining apps: inventory where the audience had already opted into crypto as a category, not just a passing interest.

Two cricket score-tracking apps were added into the placement mix on the theory that crypto-adjacent sports audiences in South Asia would respond just as well as dedicated crypto apps, often at a lower cost per placement.

Nine of the Top Eleven Placements Were Dedicated Crypto Apps

Impact of the Solution

1.49% CTR: Nearly 15x the Industry Benchmark

10.4 million impressions delivered across Bangladesh, Sri Lanka, and Pakistan over 31 days
155,387 total clicks at a 1.49% click-through rate, against a 0.10% industry average for display advertising
Bangladesh led all markets at 42% of total impression share, followed by Pakistan at 35% and Sri Lanka at 23%
The two cricket apps in the placement mix matched the CTR of the dedicated crypto apps, confirming cricket audiences as a viable, lower-cost channel to expand into on the next flight

Client Voice

“We've run display before and never come close to this click-through rate. Putting the ad inside an app someone already had open for trading made all the difference.”
Growth Lead
Crypto Trading Platform · Bidget

The Outcome · Bidget

1.49%

Click-through rate

10.4M

Total impressions

155K

Total clicks

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